What the right data platform can do for your business...

As companies increasingly acquire customer data via a variety of sources, from mobile interactions to in-store purchases, they need to ensure that relevant data is readily accessible to marketing teams.

Research from Gartner shows that marketers are seeking a more holistic, “360-degree view” of their customers through data, and companies that achieved this complete view were more likely to use a customer data platform rather than a customer relationship management platform.

By pivoting to a customer data platform that facilitates personalization, pet startup BARK boosted revenue per user 97%. Learn how BARK’s new tech platform enabled more targeted customer communications, like emails to pit bull owners, uncorking newfound sales here.